CS Customer Care Training

To be competitive in today’s global sporting market we must deliver Excellence in Customer Care. It starts from how the client finds out about you and arguably is still not finished even after the client leaves your sporting venue. It costs up to five times as much to go out and find new customers as to retain those we have through excellent customer care.

According to research the average person who has a bad-service experience tells at least nine others about it and 13% of complainants relate their experience to more than 20 other people!

Most people consider doing business with a certain company or provider because of a recommendation by a friend or acquaintance and so it’s not difficult to see what effect poor customer care delivery can have on your business. Consumers will rarely complain directly to the provider about this and consequently the provider will never know the reason why they seem unable to attract a growing repeat-business market like other providers are doing.

With this in mind, CSTG are currently developing specific CS Customer Care training for those involved in the delivery of sport which will be available to providers later this year.